Research Title
The Impact of Digital and Online Marketing Skills Training on Youth Business Sales and Profitability in Tanzania
Researchers
Dr. Jaar Mkupete (PI), Dr. Fransisco Mugizi, and Dr. Livin Donath
Funder
MIT
Start year
2024
End year
2025
Status
On-going
Research Summary
This project evaluates how training in digital and online marketing skills influences youth business sales and profitability in Tanzania, aiming to enhance entrepreneurial success and economic empowerment among young people.